Tips and Tutorials
Email Marketing Benchmarks for Online Stores (2026 Edition)
João Gaiteiro
Developer
Updated for 2026. Is a 25% open rate good for an online store? Is a 1% click rate a problem? Without context, your email numbers mean very little. This guide brings together the most recent ecommerce email benchmarks published by Klaviyo and Omnisend, broken down by campaigns vs. automated flows, by industry and by email type, so you can see where ...
Magento Checkout Optimization: 10 Tips to Increase Conversions (2026)
Bruno Gaiteiro
Senior Magento Developer
If you're running an e-commerce store on Magento, you're already working with one of the most powerful platforms available. But if your checkout process isn’t smooth and intuitive, you're leaving money on the table. A confusing or slow checkout is one of the biggest causes of cart abandonment — and optimizing it can drastically improve your ...
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How to Build a High-Converting Product Page: The Complete 2026 Guide
Bruno Gaiteiro
Senior Magento Developer
When it comes to eCommerce, your product page is the ultimate decision point. You can drive all the traffic in the world, but if your product pages don’t convert — you’re leaving serious money on the table.
At ShopWhizzy, we’ve helped countless brands optimize their product pages using data-driven design, persuasive ...
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E-commerce Marketing Metrics Glossary: CPA, ROAS, MER and More Explained
Andreia Soares
SEO specialist
CPA, CAC, ROAS, MER, CVR, PMax: a plain-English glossary of the ad and e-commerce metrics used on Meta and Google, and how three of them combine to explain any high cost per order.
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1-Minute Fixes: Quick Web Dev Wins That Make a Big Impact
George Perez
Senior Developer
Simple, fast improvements that deliver big UX, SEO, and conversion boosts.
Every website owner wants improvements that deliver maximum impact with minimum effort — especially when time is tight and resources are limited. While long-term web development projects matter, the truth is that some of the biggest wins take less than one minute to ...
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How to Reduce Product Returns Through Better Product Pages (E-Commerce Guide)
Carina Lima
Technical Content
Why Product Returns Are Killing Your Margins (And How They Add Up Fast)
Product returns aren't just a minor inconvenience in e-commerce — they can quietly bleed your profits dry, especially if you're scaling fast or operating on thin margins. Here's why:
1. Returns Directly Cut Into Your Profit Margins
Every return typically results ...
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SEO Fixes That Actually Work: Real Solutions for E-Commerce Sites
Andreia Soares
SEO specialist
If your website isn’t ranking — or worse, it’s losing traffic — it’s not always about writing more content. Sometimes, it’s about fixing what’s broken.
In this guide, we’ll walk you through proven SEO fixes that actually move the needle for e-commerce businesses. No fluff. No outdated tactics. Just real solutions that help you rank ...
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TikTok Ads 101: A Beginner’s Guide for E-Commerce Brands
Paulo Ribeiro
Technical Content Producer
Everything You Need to Launch, Optimize, and Scale Your First TikTok Ad Campaign!
Why TikTok Ads Matter for E-Commerce in 2025
(More Attention, Better Discovery, and Real Buying Power)
TikTok is no longer just a video app — it’s a commerce platform, a trend incubator, and a purchase decision driver all in one. For e-commerce brands, ...
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Ask ShopWhizzy: Answers to Your Top E-Commerce Questions
Andreia Soares
SEO specialist
Introduction: Your E-Commerce Questions, Answered by the Experts Running an online store comes with its fair share of challenges—whether you're a first-time seller or a growing brand.
At ShopWhizzy, we hear from thousands of merchants every month, and many of you ask the same questions about starting, growing, and optimizing your e-commerce ...
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The Business Owner’s Guide to Smart Website Development
Bruno Gaiteiro
Senior Magento Developer
Whether you're launching a brand-new company or scaling an established brand, your website is your digital storefront—the foundation of how customers find you, interact with you, and decide whether to trust you.
But building a website isn’t just about pretty design or clever content anymore. It’s about making smart decisions that fuel ...
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