E-commerce Marketing Metrics Glossary: CPA, ROAS, MER and More Explained
Andreia Soares
SEO specialist
CPA, CAC, ROAS, MER, CVR, PMax: a plain-English glossary of the ad and e-commerce metrics used on Meta and Google, and how three of them combine to explain any high cost per order.
Launching a New Site? Here’s a Complete Pre-Launch Checklist
Andreia Soares
SEO specialist
Launching a website is exciting — but it can also be stressful. You’ve poured time, money, and creativity into your site, and the last thing you want is to go live with broken links, missing meta tags, or slow-loading pages that drive away your first visitors.
Whether you’re starting a personal blog, an e-commerce store, or a corporate site, ...
Read more
SEO Fixes That Actually Work: Real Solutions for E-Commerce Sites
Andreia Soares
SEO specialist
If your website isn’t ranking — or worse, it’s losing traffic — it’s not always about writing more content. Sometimes, it’s about fixing what’s broken.
In this guide, we’ll walk you through proven SEO fixes that actually move the needle for e-commerce businesses. No fluff. No outdated tactics. Just real solutions that help you rank ...
Read more
How to Build a Brand From Scratch (Beginner’s Guide)
Andreia Soares
SEO specialist
Starting a business is exciting—but building a brand that stands out and wins loyal customers? That’s where the real challenge begins. Whether you're launching a product, opening an online store, or offering a service, branding is what transforms your business from just another name into a memorable experience.
In this beginner’s guide, ...
Read more
Ask ShopWhizzy: Answers to Your Top E-Commerce Questions
Andreia Soares
SEO specialist
Introduction: Your E-Commerce Questions, Answered by the Experts Running an online store comes with its fair share of challenges—whether you're a first-time seller or a growing brand.
At ShopWhizzy, we hear from thousands of merchants every month, and many of you ask the same questions about starting, growing, and optimizing your e-commerce ...
Read more
The Future of Web Development: Headless CMS, AI, and Beyond
Andreia Soares
SEO specialist
Introduction: Web Development Is Entering a New Era Web development is evolving at a pace we’ve never seen before. From how content is managed and delivered to how artificial intelligence (AI) automates complex processes, the future of building websites and digital experiences is more agile, intelligent, and user-centric than ever.
In this ...
Read more
Migrating to a Hyvä Store: Why It’s a Game-Changer for E-Commerce Websites
Andreia Soares
SEO specialist
In the fast-paced world of e-commerce, user experience and speed are non-negotiable. Magento remains a powerhouse in flexibility and scalability—but its traditional frontend (Luma or older PWA setups) often falls short on performance, simplicity, and SEO readiness. That’s where Hyvä comes in. If you're considering upgrading or migrating your ...
Read more
Fixing a Failing SEO Strategy with Smart Performance Optimization
Andreia Soares
SEO specialist
Search engine optimization (SEO) is no longer just about keywords and backlinks—site performance now plays a critical role in determining your visibility, rankings, and revenue. If your SEO strategy isn’t delivering the results you expected, chances are you’re overlooking key performance factors that are dragging everything down. In this ...
Read more
BigCommerce to Shopify Migration: Transitioning Your Online Store to a Leading E-Commerce Platform
Andreia Soares
SEO specialist
BigCommerce to Shopify Migration: Transitioning Your Online Store to a Leading E-Commerce Platform
Moving your e-commerce store from BigCommerce to Shopify is an exciting transition, allowing you to take advantage of Shopify’s powerful features, user-friendly interface, and robust ecosystem. While the migration process may seem daunting, it ...
Read more
Hosting and SEO: How Your Hosting Provider Can Impact Your Rankings
Andreia Soares
SEO specialist
Introduction
In the vast digital landscape, where every website vies for attention, the selection of a hosting provider emerges as a critical determinant of online success. This document delves into the intricate relationship between hosting services and Search Engine Optimization (SEO) rankings, illuminating the pivotal role that hosting plays in ...
Read more
