Educational Blog
Email Marketing Benchmarks for Online Stores (2026 Edition)
João Gaiteiro
Developer
Updated for 2026. Is a 25% open rate good for an online store? Is a 1% click rate a problem? Without context, your email numbers mean very little. This guide brings together the most recent ecommerce email benchmarks published by Klaviyo and Omnisend, broken down by campaigns vs. automated flows, by industry and by email type, so you can see where ...
The Only 10 Tools You Need to Start an Online Store in 2026
Paulo Ribeiro
Technical Content Producer
Launching your e-commerce business in 2026? This guide gives you only the essentials — no fluff, no overwhelm.
Whether you’re building a Shopify store, running a product-based business, or launching a DTC brand, choosing the
right tools early on will save you time, money, and stress.
Here are the 10 must-have tools to build, launch, and ...
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E-commerce Marketing Metrics Glossary: CPA, ROAS, MER and More Explained
Andreia Soares
SEO specialist
CPA, CAC, ROAS, MER, CVR, PMax: a plain-English glossary of the ad and e-commerce metrics used on Meta and Google, and how three of them combine to explain any high cost per order.
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1-Minute Fixes: Quick Web Dev Wins That Make a Big Impact
George Perez
Senior Developer
Simple, fast improvements that deliver big UX, SEO, and conversion boosts.
Every website owner wants improvements that deliver maximum impact with minimum effort — especially when time is tight and resources are limited. While long-term web development projects matter, the truth is that some of the biggest wins take less than one minute to ...
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How to Reduce Product Returns Through Better Product Pages (E-Commerce Guide)
Carina Lima
Technical Content
Why Product Returns Are Killing Your Margins (And How They Add Up Fast)
Product returns aren't just a minor inconvenience in e-commerce — they can quietly bleed your profits dry, especially if you're scaling fast or operating on thin margins. Here's why:
1. Returns Directly Cut Into Your Profit Margins
Every return typically results ...
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How to Build a Brand From Scratch (Beginner’s Guide)
Andreia Soares
SEO specialist
Starting a business is exciting—but building a brand that stands out and wins loyal customers? That’s where the real challenge begins. Whether you're launching a product, opening an online store, or offering a service, branding is what transforms your business from just another name into a memorable experience.
In this beginner’s guide, ...
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10 Web Hosting Myths That Are Slowing Down Your Website (and Sales)
George Perez
Senior Developer
When it comes to building a successful online store or website, few things are as critical as your web hosting. Yet, many business owners fall victim to common web hosting myths that not only cost them performance — but also conversions, user trust, and ultimately, revenue.
Let’s clear the air. In this article, we’ll debunk 10 of the most ...
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How to Boost Your E-Commerce Website's Speed and Security with ShopWhizzy’s Optimized Hosting Solutions
Bruno Gaiteiro
Senior Magento Developer
In today’s digital marketplace, speed and security are not optional—they’re essential. Customers expect fast, seamless, and safe experiences when shopping online. If your e-commerce website lags or feels unsafe, visitors will bounce, carts will be abandoned, and your brand trust will suffer.
That’s why choosing the right hosting solution ...
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Why Conversion Rate Optimization (CRO) Is Key for E-Commerce Success
Elijah Cole
Marketing Specialist
In the fast-paced world of e-commerce, generating traffic to your online store is only half the battle. What really drives success—and sustainable growth—is how effectively you convert that traffic into paying customers. That’s where Conversion Rate Optimization (CRO) comes in.
Whether you’re using Magento, Hyvä, Shopify, or a custom ...
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Top 7 E-Commerce Challenges (and How ShopWhizzy’s Solutions Can Solve Them)
George Perez
Senior Developer
In today’s digital-first retail landscape, launching an online store is just the beginning. Real growth in e-commerce requires overcoming a host of persistent challenges—from site performance to user trust, and everything in between. At ShopWhizzy, we’ve worked with dozens of businesses struggling with these exact issues.
The good news? ...
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