Blog
PHP2Shell: all ShopWhizzy-managed Magento stores are patched
Bruno Gaiteiro
Senior Magento Developer
On October 21, PHP fixed two critical flaws, known as PHP2Shell, that let attackers run code on any PHP server. We have updated every Magento store we host and manage. Stores still on old PHP versions such as 7.2 have a temporary stopgap until they move to a supported version.
What Is Dropshipping and How Does It Work? (2026 Guide)
Bruno Gaiteiro
Senior Magento Developer
Dropshipping is a way of running an online store without keeping stock: a supplier ships each order directly to your customer. Here is how it works, what it costs and whether it suits you.
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Email Marketing Benchmarks for Online Stores (2026 Edition)
João Gaiteiro
Developer
Updated for 2026. Is a 25% open rate good for an online store? Is a 1% click rate a problem? Without context, your email numbers mean very little. This guide brings together the most recent ecommerce email benchmarks published by Klaviyo and Omnisend, broken down by campaigns vs. automated flows, by industry and by email type, so you can see where ...
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The Only 10 Tools You Need to Start an Online Store in 2026
Paulo Ribeiro
Technical Content Producer
Launching your e-commerce business in 2026? This guide gives you only the essentials — no fluff, no overwhelm.
Whether you’re building a Shopify store, running a product-based business, or launching a DTC brand, choosing the
right tools early on will save you time, money, and stress.
Here are the 10 must-have tools to build, launch, and ...
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Magento Checkout Optimization: 10 Tips to Increase Conversions (2026)
Bruno Gaiteiro
Senior Magento Developer
If you're running an e-commerce store on Magento, you're already working with one of the most powerful platforms available. But if your checkout process isn’t smooth and intuitive, you're leaving money on the table. A confusing or slow checkout is one of the biggest causes of cart abandonment — and optimizing it can drastically improve your ...
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How to Pass Google’s Core Web Vitals in 2026
Paulo Ribeiro
Technical Content Producer
In today’s competitive digital landscape, website performance is no longer optional—it’s a core ranking factor in Google’s search results. Since the rollout of Google’s Page Experience Update and the introduction of Core Web Vitals, businesses have been pushed to think beyond keywords and backlinks. Instead, they must focus on how real ...
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How to Build a High-Converting Product Page: The Complete 2026 Guide
Bruno Gaiteiro
Senior Magento Developer
When it comes to eCommerce, your product page is the ultimate decision point. You can drive all the traffic in the world, but if your product pages don’t convert — you’re leaving serious money on the table.
At ShopWhizzy, we’ve helped countless brands optimize their product pages using data-driven design, persuasive ...
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Magento SEO: the technical guide for Magento 2 stores
Bruno Gaiteiro
Senior Magento Developer
The Magento settings and server checks that decide whether your store can rank: crawl control, sitemaps for the right store view, hreflang, full-page cache, structured data and bot rules, with real examples from our own audit.
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Magento 2.4.9 upgrade checklist: PHP 8.5, OpenSearch 3 and extensions
Bruno Gaiteiro
Senior Magento Developer
Magento 2.4.9 needs PHP 8.5, OpenSearch 3, Valkey 9 and a newer database. Here is what to check before, during and after the upgrade, in the order we work through it.
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E-commerce Marketing Metrics Glossary: CPA, ROAS, MER and More Explained
Andreia Soares
SEO specialist
CPA, CAC, ROAS, MER, CVR, PMax: a plain-English glossary of the ad and e-commerce metrics used on Meta and Google, and how three of them combine to explain any high cost per order.
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