Appoteket.no Case Study

Enhancing User Experience and Accessibility on Appoteket.no

Project Snapshot

• Technology: Magento 2.4.6 Hyvä Powered
• Domain: appoteket.no
• Country: Norway
• Industry: Pharmacy and HealthCare
• Business model: B2C, Retail Goods
• Peculiarities: Several API shipment and catalog integrations, Klarna checkout
• Timeline: initial development 60 days and launched on 1st February 2024
• Server used: ShopWhizzy Magento L

Project Scope and Key Results*

• Page speed: +55%
• Organic search: +43%
• Lead to conversion: + 20%
• Conversion: +28%
• Average basket size: +15%
• Revenue: +81%
• Google Ads ROI: +62%

* provisory results

We have launched a complex net pharmacy and been working for ShopWhizzy in a project with tights timelines. ShopWhizzy delivered on time with an outstanding quality. Bruno Gaiteiro was a main contributor to improve the project. I will strongly recommend ShopWhizzy as a project partner.

Background

Appoteket.no is one of the leading online pharmacies in Norway, catering to the healthcare needs of the population. The mother company IHS SA has been serving customers for several years, but the company recognized the need for continuous improvement to stay ahead in the competitive online healthcare market.
After a long-term success with their unique healthcare mobile app, they saw a market opportunity to diversify the business model to the retail pharmacy selling goods.

Objective

The primary goal of the project was to enhance the user experience and accessibility of the Appoteket.no website. Create a seamless experience between their Heal app and online pharmacy business. This involved addressing user feedback, optimizing site performance, and ensuring that the platform adhered to the highest accessibility standards to accommodate a diverse range of users.

Challenges

1. User Feedback: The company received important feedback about navigation issues, loading times, search features, and many others.

2. Accessibility: The existing website did not fully comply with accessibility standards, posing challenges for users with disabilities.

3. Technology: Having the latest technology implemented was a primary focus.

Improvements Made

1. Redesigned User Interface:

   • A comprehensive redesign of the website's user interface was undertaken to improve navigation and make it more intuitive for users. This included reorganizing product categories, simplifying the checkout process, and incorporating user-friendly filters.

2. Performance Optimization:

   • The technical team worked on optimizing the website's performance. This involved implementing caching mechanisms, compressing images, and leveraging content delivery networks (CDNs) to reduce page load times significantly. The frontend is powered by the Hyvä technology, which plays an important role in the performance experience. Know more about Hyvä here.

3. Mobile Responsiveness:

   • Recognizing the increasing use of mobile devices, Appoteket.no was made fully responsive across various screen sizes and devices. This aimed to provide a seamless and consistent experience for users regardless of the device they were using.

4. Accessibility Improvements:

   • To ensure inclusivity, the website underwent a thorough accessibility audit. Necessary adjustments were made to meet WCAG (Web Content Accessibility Guidelines) standards. This included providing alternative text for images, improving keyboard navigation, and ensuring compatibility with screen readers.

5. Search Functionality Upgrade:

   • The search functionality was enhanced to deliver more accurate and relevant results. Autocomplete suggestions and filters were added to streamline the search process, helping users find products quickly.

Results

1. Positive User Feedback:

   • Following the implementation of improvements, Appoteket.no received positive feedback from users, acknowledging the enhanced user experience and improved website performance.

2. Increased User Engagement:

   • The average time spent on the website increased, indicating improved user engagement. The simplified navigation and optimized performance contributed to a more satisfying user experience.

3. Accessibility Compliance:

   • Appoteket.no achieved a higher level of accessibility compliance, ensuring that the website could be comfortably used by people with various disabilities. This demonstrated the company's commitment to inclusivity and customer-centricity.

Performance Comparison

Swift website loading times are paramount. Users today have little patience for slow-loading pages, and delays can lead to frustration and abandonment of the site. A seamless and speedy browsing experience enhances customer satisfaction, encourages engagement, and ultimately contributes to higher conversion rates.

Businesses that prioritize and optimize speed at every stage of the customer journey are better positioned to thrive in the competitive e-commerce landscape.

We strive for perfection!

PageSpeed

Before

After

Tests

• PageSpeed Mobile
• PageSpeed Desktop
• WebPageTest.org

Conclusion

The case study highlights how Appoteket.no successfully addressed user feedback, optimized performance, and improved accessibility to create a more user-friendly and inclusive online pharmacy platform. These enhancements not only met the immediate needs of the users but also positioned the company for continued success in the evolving digital landscape.